Sevyn Streeter x 7up : Lifestyle Spotlight
Source – https://vimeo.com/56184913
My goal in this brand partnership pitch was to ignore the obvious connection in name between new r&b artist Sevyn Streeter and 7up, but to focus more on what they both represent.
Sevyn is a 'five tool' artist who is smoothly classic while being fresh, young, and vibrant. She was the perfect combination for 7up's 'crisp' campaign, embodying the refreshing pop of soda in musical form. Her hit 'I Like It' was a fantastic backdrop to showcase the pairing.
Ironically, Sevyn actually drinks 7up everyday. I swear.
Photography: Reid Rolls