Through agency Y&R, with writer Tyler Conant, we pitched Fisher Price a new social campaign focusing on gifting for Black Friday/Cyber Monday. 'Give The Gift of Imagination' centralizes around the concept that for one specific hour all activities are halted, and parents are to play with their kids, while sharing the fun through all different forms of social media. 'Imagination Time' was born.
These early on stages of playing, thinking, and discovering can help to mold and build a child's future, thus the connection to 'the gift' and the incentive for parents to share and participate.
There is a second part to this pitch in which babies race and people bet on it for charity. No, Seriously.
Copy: Tyler Conant
Additional Illustration: Si Scott