The Infatuation x Whole Foods
During my time as Creative Director for The Infatuation I had the pleasure of helping to concept the first ever real life, completely social media-sourced bake sale. We teamed up with Whole Foods Market to create this special event where 24 amateur bakers created completely original concoctions, and ticket purchasers could sample and vote for their favorites.
Working closely with The Whole Foods team, I created a bold and exciting brand design for the event that was executed and carried out in every facet. From the token fanny packs to the hand drawn chalkboard signs to the photo booth props, the bright and fun street art style design was seamlessly integrated into everything.
Childhood-like sugar highs were popping off and the photo booth GIFs are permanent evidence.