Upon first meeting LA Reid, I immediately found a connection in our similar perspectives of technology, social media and the future of music consumption. He tasked me with bringing to life a concept he had been developing that would redefine the music streaming space; Kliq.
Taking his core concept and components, I created four different case studies of complete multi-platform executions for Kliq. Each concept has an independent look and design based on it's unique and dynamic features. Working with digital developer guru Thanh Nguyen, we built first-of-its-kind digital music experiences with social integration and mobile UX being the focal point.