MasterCard Priceless Cities
After forging a strong relationship with McCann XBC, Justin Chen and I were asked to revitalize and refocus the overall brand messaging for MasterCard's 'Priceless Cities' campaign.
After pitching multiple initial ideas, we zeroed in on the nostalgic aspect of this VIP program with 'Priceless Moments Live Forever.' The phone images gave it a current, relatable feel, with the ability to convey the instant gratification of shareability.
I purposely did not use the Jets or Mets whatsoever.
Agency: McCann XBC
Copy: Justin Chen