MasterCard x Beyoncé
When I was initially approached by McCann XBC to visually brand the partnership between MasterCard Priceless Cities and Beyoncé, the task seemed daunting to say the least. Conveying the intimacy of the VIP experience and the magnitude of Beyoncé's superstardom through print was difficult in and of itself.
Having one approved photo option made it even more challenging.
In collaboration with writer Justin Chen, we offered three campaign executions each with distinctly different messaging and imagery. Ultimately the eye catching boldness of 'the worlds biggest pop star' was chosen but I had always preferred the 'touch of priceless.'
No, I cannot get you tickets.
Agency: McCann XBC
Copy: Justin Chen
Painting: Mike Thompson