MasterCard x Justin Timberlake
Understanding the already in place brand of Justin Timberlake's 20/20 Experience was a huge advantage in visually executing this massive partnership. Fresh off the insanely successful release, MasterCard hoped to capture the essence of this timeless star and his current reign on summer from his upcoming stadium tour.
Playing off the idea of perfect 20/20 vision was an easy route. Incorporating the summer heat and JT's triple threat talents ended up giving us some dynamic options.
I only wore a tuxedo while working on this. It just felt right.
Agency: McCann XBC
Copy: Justin Chen